A while back I was sitting on the tube, and a woman sat down next to me who was perusing a Daily Mail app on her phone. It was only then that it occured to me that none of my friends or colleagues actually read the Daily Mail (apart from to make fun of it). It was then that I realised just how much I live in my own little bubble, where my friends agree with me on most of my political views. I mean sure I have an ex-classmate on facebook who is a member of the Tea Party and a friend who has recently come out on the Austrian side of economics, but he still believes in many of the same things I do and she and I agree on…
Okay. There is not much politically that the Tea Party member and I agree on, including abortion, immigration and climate change. We do, however, agree on at least one thing – the freedom of the internet.
And that is what I am writing about here because, unfortunately, her views and posts on all these things are slowly getting erased from my facebook News feed. I say ‘unfortunately’ unsarcastically (if that is a word) because I believe in looking at all sides of the debate for informed opinions and her posts have kept me informed on the Tea Party arguments. I may not click on 99% of them, but I like having them amongst pictures of babies and cousins’ vanity pictures and vague status updates about the night before to peruse.
Of course if you’re on Facebook you know that they have a very select filtering process. I have 476 ‘friends’ (it’s a TCK thing) and there is no way I am seeing facebook updates from, say, 90% of them. So when I’m not clicking on the posts on guns and why Obama is an asshole, Facebook decides her posts are not worth my time and starts filtering them out of my news feed.
This, however, is not merely a Facebook phenomenon. My main search engine, Google, has been busily filtering things specifically for me too. Pushing things it thinks would be more interesting to me up the search results.
This, to me, is a huge threat to the internet that promised so much in the past decade with the ability to give the average layperson (in a relatively developed country) free information and opposing viewpoints in order to make informed decisions – on purchses and politics (and probably other things but I can’t think of them right now!). The provision of comparison sites have made markets in music, flights and insurance (to name a few) much more competitive, the provision of information from global sources has been a lifeline to many in propaganda-pushing countries. No wonder one of the first things Egypt’s beseiged government did during the Egyptian demonstrations was cut off the internet. It’s also why I think internet astroturfing is such a huge threat.
But this ‘filter bubble’ is a threat too – because unless we are actively looking for information or views outside of what we are normally exposed to, or are happy with, we won’t get it. How many people will say they actively look for it? This is a danger because many opinions on subjects we are not very informed about are formed through what we, probably unconsciously, pick up from the people and information that surrounds us.
I listened to a great talk on this subject by Eli Pariser, who recently released the book ‘The Filter Bubble: What the internet is hiding from you‘. One thing I found particularly interesting is the danger of the Facebook ‘like’ button – and the use of the word ‘like’!
You can download the podcast from the LSE website.
If you are interested, Pariser has also given 10 tips on how to get as unfiltered an internet experience as possible.